I'm having a hard crush on this article. I absolutely love the idea of turning characters' motives and interests into "actions" to help portray them. It makes a lot of sense to me. I'm not a big fan of FATE or AW. I personally find the concept of "Moves" to be...lacking. That's not really my take-away from this article though. Usually when you puzzle out an NPC, you might give them some physical, mental, or personality traits to fill in some details.
I'm a relatively experienced GM with an experienced group and recently we have been enjoying the story games over the crunch games. 7th sea was my favourite setting, so when we came to play I added a simple scene:
The players had a simple outline: Vendel merchant has stolen a local loved statue monument and bribed officials to get away with it. Local relasciare group have been largely imprisioned so the players are approached to help.